State of our trade
17:00 to 18:00
STCC, Auditorium A
How can science magazines survive the media revolution?
Weekly and monthly science magazines have long been among the main sources of science news for the general public. Today, huge amounts of information about science is available online, via specialized websites, YouTube channels, and social media. Meanwhile, more and more scientists are communicating with the audience directly, on blogs, sites such as The Conversation, and social media. Communication departments of research institutions increasingly bypass journalistic channels as well.
How can traditional science magazines survive these shocks? What are their unique selling points, and how should they divide their time and energy between printed pages and instant Internet news? In this session, the editors of three premier science mags will explain their vision for publishing in the next decade.