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Pre-conference event

State of our trade

1 July

14:00 to 17:00

Amphimax, room 410

Science on television: how to continue reaching audiences?

Entity involved: European Broadcasting Union

Contact/Responsible person: Giacomo Mazzone, EBU,


Opening speeches:

Jean Philip de Tender, Media Director, European Broadcasting Union

Olivier Dessibourg, Chairman, Organization Committee, World Conference of Science Journalists 2019 Lausanne



The session will be divided in two parts:

  1. Best practice examples from science dpts of public broadcasters how they meet the challenges of reaching the viewers who do not watch linear TV anymore
  2. A panel discussion with officials of Public Broadcasters, EBU and research institutions, scientists from research centers on the role of public broadcasters in the field of science


TV, Online, Social Media - The Future of Science Programming

Linear television will still play an important role in the future, but online reception is increasing rapidly. 2018 was a kind of turnaround: People under 30 watched more online than linear, a great deal of them on smartphone screens. Especially Public Broadcasters have to ensure to reach the younger audience without losing the older one who still prefer to watch classical television.What does it mean for science programming in particular? Are there special topics that work online? Do we need different approaches in storytelling and dramaturgy? EBU Broadcasters present their strategies to reach new audiences.



Martin Schneider, ARD/SWR Television, Dpt Science&Education



Stefan Busse, ZDF (Germany)

“Lesch’s Kosmos” – Strategies to extend Science from TV to YouTube


Eriko Hase, NHK (Japan)

NHK 1.5 Channel: Science on YouTube and Social media / VR for Events


Sabrina Scharpen – funk (a joint project of ARD and ZDF) (Germany)

Online only - a public approach to reach younger people


Malin Attefall, SVT (Sweden)

The best diet – a multimedia approach


Aurélie Marx, ARTE (D/F)

The online strategy of ARTE


Vincent Sun, Daniel Zhang, Shanghai Media Group (China)

Science and Entertainment



Round Table Discussion: The Role of Public Broadcasters in the field of science

Science and Knowledge are among the core tasks of public broadcasting. The field becomes even more important in times of decreasing confidence in science, of “fake news” and “alternative facts”.
Does science play the role in the programs of the public broadcasters it should play? Are there prominent program slots? Is there any influence of the Science Departments – if there are any at all – in the News Departments? And what do scientists of leading European Research facilities think of the science programs on TV?



Silvia Rosa Brusin, RAI

Giacomo Mazzone, EBU

Prof Eugenio Coccia, Rector of the School of Advanced Studies “Gran Sasso Science Institute”

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