Parallel session

Beyond cheerleading

2 July

14:00 to 15:10

STCC, Auditorium B

Trade Craft: Unpacking the Corporate Manipulation Toolbox

This expert panel will help get journalists in the frame of mind to tackle an investigative project on corporate misconduct, from basic industry PR tactics to manipulating public narratives to downright scientific fraud. Our panelists will provide perspective both as working journalists, who will draw from their own recent experience working on specific stories, as well as academics who study corporate strategies more broadly. The panelists will share tricks and tips to spotting industry dishonesty, as well as strategies for gaining access to the sources necessary to prove it. Attendees will walk away feeling ready to approach their next investigative project.